Chivers. English Marmelade

For Chivers, the goal was to create a bright visual journey for e-commerce and marketplace audiences. This series blends clean product photography with context-rich food styling: the hero jar surrounded by a lush bed of sun-kissed oranges, the label crisp and readable, and a close-up that celebrates the marmalade’s exquisite texture: glossy, jewel-like slices suspended in amber.

Every composition is designed to balance appetite appeal with commercial clarity, ensuring the product stands out in both search results and product pages. Lighting, symmetry, and vibrant colour converts the brand’s traditional English preserve into a clickable experience that sells freshness as much as flavour.