IRINA LOPIK

Ordinary Runners

Art Direction / Set Design / Props Design / Product Photography

Ordinary Runners is an exciting studio-driven project that features the user-friendly New Balance Shando collection, aligning perfectly with our campaign’s vision. This initiative is designed to resonate not just with dedicated runners, but also with ordinary people who incorporate running into their daily routines. 

Ordinary Runners is a studio-driven project designed to resonate not just with dedicated runners, but also with ordinary people who incorporate running into their daily routines.

NB Product Photography, styling, set design
NB Product Photography, styling, set design
NB Product Photography, styling, set design
NB Product Photography, styling, set design
NB Product Photography, styling, set design
NB Product Photography, styling, set design